Discover the beauty industry of Western Japan!
Beautyworld Japan Osaka has been the optimal platform for exhibitors to penetrate Western Japan's beauty sector, the country's second largest market. The fair also received plenty of positive feedback from both exhibitors and visitors.
Sign up to nurture new relationships at this face to face negotiation platform and expand your business in Western Japan!
*We will hold Beautyworld Japan Osaka 2025 from 10:00 to 18:00 (last day until 16:30), even though we stated the fair time was from 10:00 to 17:00 (last day until 16:30) on the brochure of exhibiting information.
- Name: Beautyworld Japan Osaka (20th Edition)
- Date: 20 – 22 October 2025
- Opening hours: 10:00 – 18:00 (last day until 16:30)
- Venue: INTEX Osaka
- Organiser: Messe Frankfurt Japan Ltd
- Concurrent Fair: Osaka Nail Forum 2025
(Organiser: Japan Nailist Association (JNA))
To request participation fees and detail
Beautyworld Japan Osaka creates business opportunities
We can match all kinds of beauty-related products with salons and medical professionals, as well as with distributors & wholesalers, retailers in product distribution.
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To request participation fees and detail
Features
A prime opportunity to tap into the beauty market in Western Japan
Gathers the largest number of visitors among the beauty fairs in Western Japan. With nearly 80% of its visitors from Western Japan, the show provides key opportunities to enter and expand your business in the region.
The best place to learn about the region's beauty salon market
68% of visitors are owners of various salons (esthetic, hair, nail and eyelash), making the show the most effective platform for learning about the Japanese beauty salon market.
An efficient and effective platform for sales activities
Of the fairʼs total visitors, 84% have full or partial decision-making authority, allowing easier engagement during formal negotiations.
To request participation fees and detail
Zoning
Zoning by exhibit purpose and products
Exhibiting in the most suitable areas and zones will lead to the success of your company's promotion.
Fem more
Supporting women to be beautiful and healthy in every stage of life
Menstruation, pregnancy, childbirth, menopause ... Women live with their own unique upsets and worries depending on their stage of life. Now that women are more empowered in their careers and personal lives, and we enter a society that supports the health and success of women, there is an even greater demand for products and services that protect, nurture, and continue to nourish women's physical and mental health.
Wellness + Beauty
The average age in Japan is predicted to reach 49 this decade, with more people suffering from health and appearance issues. A healthy lifestyle is widely recognized as essential for aging societies, with body and beauty care in higher demand.
The Wellness + Beauty area is tailored for products focused on health, beauty and longevity. After being well received at the Osaka fair last year, this zone and its concept have been expanding.
Special exhibition area NEXT
Do you want to launch a new product, service or information? This area features the next trendsetters with an effective and reasonable package plan.
- New exhibitors are prioritised.
Tasty [NEW]
Discover a vast array of meticulously crafted beauty foods that not only taste delicious but also promote beauty from within!
In today's world, where the pursuit of enduring health is paramount, this is a must-visit for salons aiming to propose enjoyable yet sustainable diets and retailers and buyers striving to create appealing store displays.
Other zones
Various beauty products, techniques and services are exhibited in each categorised zone.
- Cosmetics zone
- Beauty equipment zone
- Business support zone
- Retail product zone
Promotion tools
We offer free promotional tools included in the exhibition fee, as well as paid promotional tools to help you make the most of your exhibit.
By using promotional tools that match the purpose of your exhibit, you can reach out to visitors more efficiently.
Please see "Promotion tools" for details.
