Information for Exhibitors

Why Japan?

Japan offers business opportunities for international beauty brands looking to enter or expand in the Asian market.

・   A quality-conscious market

Japanese consumers place high value on product quality, safety and reliability. This creates opportunities for international beauty brands to differentiate their products and establish a presence in Japan.

・ Long-term business relationships

Trust and long-term partnerships are important in Japanese business culture. Building relationships with local distributors, buyers and business partners can support sustainable growth in the market.

・  Connections to the wider Asian market

Japan is an important market within Asia's beauty industry. Establishing a presence in Japan can help international brands gain market experience and develop business connections that may support future expansion into other Asian markets.

Why Osaka?

The Kansai region, with Osaka at its centre, has distinct consumer preferences and purchasing behaviour compared with the Kanto region, including Tokyo. As Japan's second-largest regional economy, Kansai offers business opportunities for beauty companies looking to expand their presence in western Japan.

Why exhibit at Beautyworld Osaka?

Beautyworld Osaka connects exhibitors with buyers, distributors and beauty industry professionals from across Kansai and western Japan.

The fair provides opportunities to meet potential business partners, explore new distribution channels and build relationships with industry professionals who may not attend trade fairs in Tokyo.

Exhibit at Beautyworld Osaka to develop new business partnerships and strengthen your presence in the Japanese market.