Press releases

8 Sep 2026

Beautyworld Osaka 2026 brings together 620 exhibitors and introduces new ‘Sleep + Recovery’ zone

Osaka, 8 September 2026. Beautyworld Osaka, one of western Japan’s largest B2B trade fairs for the beauty industry, will take place from 19 – 21 October 2026 across Halls 1 – 5 and 6B at INTEX Osaka. The fair is set to host around 620 exhibitors, including approximately 480 from Japan and 140 from overseas markets, and welcome an anticipated 36,000 visitors. Exhibitors will present a wide range of products, services and techniques related to aesthetics, cosmetics, nails, hair, wellness, inner beauty and beauty foods. Reflecting growing interest in sleep improvement and fatigue recovery, a newly launched ‘Sleep + Recovery’ zone will feature recovery wear, relaxation products, and goods and services designed to support better sleep.

7 Nov 2025

Beautyworld Japan Osaka celebrates 20th anniversary milestone with new zones, record exhibitor participation, and over 35,000 visitors

Attracting 35,125 trade visitors, the largest international beauty trade fair in western Japan has reiterated its standing as a crucial business point for the industry. Held from 20 – 22 October 2025 at INTEX Osaka Halls 1 – 5 and 6B, a record-high 593 exhibitors from 10 countries and regions showcased the latest trends, products and services from the aesthetic, hair, nail, eyelash, wellness & spa, and other beauty-related segments. Aided by a high-calibre fringe programme, the show provided numerous opportunities for business networking, trade, and insight exchange for key players from across Japan and beyond.

10 Sep 2025

A record-breaking 570 exhibitors set to celebrate the 20th anniversary of Beautyworld Japan Osaka

The must-see trade fair for Western Japan’s beauty industry will take place for three days starting from 20 October 2025 at INTEX Osaka Halls 1 – 5 and 6B. Beautyworld Japan Osaka adds three new zones, including the Clinic Care and Fitness + Beauty, which were well-received during the Tokyo edition. Moreover, it will also hold the Osaka Nail Forum concurrently for the first time. Since the first edition in 2006, the fair has continued to strengthen its position as a key business platform in the region. This year, it is expected to host around 570 exhibitors including 60 overseas exhibitors, namely from countries and regions like China, Hong Kong, Italy, Korea, Lithuania, Morocco, Taiwan, Thailand and the US. In terms of pavilions, Morocco will make its debut alongside China and Korea to showcase cultural and historical products and technologies to the industry.

5 Nov 2024

Beautyworld Japan Osaka closes after attracting record-high 36,410 visitors for three days of cosmetics and wellness exchange

The 19th edition of Western Japan’s largest beauty trade show delivered impressive results. Dedicated to serving the region’s beauty industry, the show attracted 36,410 visitors (2023: 33,946 visitors), including salon owners, suppliers, retailers, and distributors – outstripping last year’s record by over 7%. Held from 21 – 23 October 2024 at INTEX Osaka, the fair allowed buyers to build business networks, explore in vogue products and services, and get inspired by cutting-edge tools and solutions, providing a key platform for a diverse range of leading exhibitors.

27 Sep 2024

520 exhibitors unveil latest beauty trends and products at Beautyworld Japan Osaka

Set to attract numerous key players for three days of business and insight exchange, Beautyworld Japan Osaka will reiterate its standing as the largest and most important trade fair for Western Japan’s beauty industry. Taking place from 21 – 23 October 2024 at INTEX Osaka Halls 1 – 5 and 6B, the 19th edition will gather around 520 exhibitors from seven countries and regions, namely China, Hungary, Japan, Korea, Lithuania, Thailand and the US. The Korea and China Pavilions are key highlights from the international contingent, and will present innovative products and technologies for the first time to the Japanese market. This edition will also mark the debut of a new zone, ‘Tasty’, adding essential flavour to the show floor.

1 Nov 2023

Beautyworld Japan Osaka reaches new heights with record exhibitor and visitor numbers

Osaka, 1st November 2023. By all accounts, the 18th edition of Beautyworld Japan Osaka was a major success – attracting more participants than ever before. Expanding to a sixth exhibition hall this year to accommodate ongoing growth, the show, which closed on 18 October 2023 at INTEX Osaka, received high acclaim for its wide product coverage and attendance from major players that are propelling innovation in the industry. Over three bustling days, it attracted 33,829 professional visitors and salon owners from the beauty sector in western Japan.

21 Sep 2023

Beautyworld Japan Osaka achieves new milestone with 20% exhibitor increase

The largest trade fair for Western Japan’s beauty industry is set to open its doors on 16 October with a record number of exhibitors. Running until 18 October at INTEX Osaka, Halls 1 – 6, the fair has expanded to its largest ever scale, reflecting significant growth in the industry. As of 1 September, the 18th edition has already attracted 480 exhibitors (2022: 400) including 212 first time participants. The number of overseas exhibitors has also risen significantly from 17 to 65 compared to the previous edition. Expected to attract 34,500 visitors (2022: 33,408), the fair continues to cement its position as the regional hub for the beauty industry, drawing salon professionals and trade buyers from the region. This growth makes it the best place to showcase a wide range of products, services, techniques and information related to the beauty industry in western Japan.

14 Nov 2022

Beautyworld Japan Osaka sees around 30% rise in buyer turnout and new record for exhibitor participation

More exhibitors, more buyers, more business results: by all metrics the 17th edition of Beautyworld Japan Osaka was the most successful yet, with the fair even surpassing pre-pandemic levels in terms of industry turnout. Wrapping up on 26 October, the fair hosted 400 exhibitors and 33,112 visitors which was a 17% and 29% increase respectively from 2021.

31 Aug 2022

Beautyworld Japan Osaka sets new record for second consecutive year with 15% increase in exhibitors

Beautyworld Japan Osaka is preparing for its 17th edition, taking place from 24 – 26 October 2022 with over 400 exhibitors from four countries and regions (as of 31 August) set to take part. With these rising figures, the fair has attracted more exhibitors than last year as it continues to establish itself as the best place to showcase a wide range of products, services, techniques and information related to the beauty industry in western Japan.

29 Oct 2021

The 16th edition of Beautyworld Japan West closed with tremendous praise from both exhibitors and visitors

The 2021 edition of Beautyworld Japan West, the region’s largest trade fair for the beauty industry, concluded on a high note on 20 October. Even amidst the pandemic, the fair hosted 340 exhibitors and welcomed 25,552 professional visitors.

10 Sep 2021

Beautyworld Japan West to be held at its largest scale ever

Beautyworld Japan West is preparing for its 16th edition, taking place from 18 – 20 October 2021 (Monday – Wednesday) with 340 exhibitors from 2 countries and regions (as of 31st August) in attendance. Thus the fair will attract more exhibitors than last year and further continues to establish itself as a must-attend trade event, showcasing a wide range of products, services, techniques and information related to the beauty industry in western Japan.

30 Oct 2020

15th edition of Beautyworld Japan West revitalises the regional industry

The 2020 edition of Beautyworld Japan West was hailed as a tremendous success as it concluded its three-day run on 21 October at INTEX Osaka. The organiser, Messe Frankfurt Japan, worked closely with local authorities to take precautionary measures to provide a safe and effective business platform for the beauty industry in western Japan.

30 Mar 2020

Beautyworld Japan West to install a new Wellness+Beauty area for the 2020 edition

Beautyworld Japan West, the leading trade fair for the beauty and spa industry in western Japan, is preparing for its 15th edition, taking place from 19 – 21 October (Mon – Wed) 2020 in halls 3, 4, 5 and 6B of INTEX Osaka. Featuring a new exhibiting area named Wellness+Beauty, the fair is expected to reach its largest scale to date.

2 Dec 2019

Beautyworld Japan West continues to grow with successful 14th edition

The 2019 edition of Beautyworld Japan West closed its three-day run with tremendous success on 9 October at INTEX Osaka. The show expanded its exhibition area with an extra hall and received more visitors and exhibitors than ever before.

20 May 2019

2019 edition of Beautyworld Japan West expands to four halls in response to increasing number of exhibitors

Beautyworld Japan West, the leading trade fair for the beauty and spa industry in western Japan, is preparing for its 14th edition, taking place from 7 – 9 October (Mon – Wed) 2019 at hall 3, 4, 5 and 6B of INTEX Osaka. The fair showcases a wide range of products, services, techniques and information related to the fields of cosmetics, aesthetics and nail & beauty equipment for salons, hotels & leisure facilities, wholesalers and retailers.

26 Nov 2018

Every number hits the record at the 2018 edition of Beautyworld Japan West

The 13th edition of Beautyworld Japan West closed its three-day run with major success on 17 October 2018 at INTEX Osaka, Halls 3 – 5. The show was held on the largest scale ever, with a record-breaking number of 292 exhibitors, including overseas exhibitors from Germany, Indonesia, Korea and the United Arab Emirates . They showcased a wide range of products, services, techniques and information related to cosmetics, aesthetics, nail, hair and beauty equipment for salons throughout the show.

15 Oct 2018

Largest ever edition of Beautyworld Japan opens with newly implemented ‘Hair Zone’

Beautyworld Japan West, the key trade fair for Western Japan’s beauty industry, opens its doors on 15 October, and will be held until 17 October 2018, at INTEX Osaka Halls 3 – 5. In response to the many requests from exhibitors, the 2018 edition again grew by 10% in exhibition area. With 18,201 sqm gross, it is the largest show in the fair’s history.

1 Apr 2018

Beautyworld Japan West preparing for the 2018 edition

Beautyworld Japan West, the leading trade fair for the beauty and spa industry in western Japan, is preparing for its 13th edition, taking place from 15 – 17 October (Mon – Wed) 2018 at INTEX Osaka. The fair showcases a wide range of products, services, techniques and information related to the fields of cosmetics, aesthetics and nail & beauty equipment for salons, hotels & leisure facilities, wholesalers and retailers.

1 Nov 2017

Beautyworld Japan West welcomes over 21,000 visitors during successful 12th edition

The 12th edition of Beautyworld Japan West closed its three-day run with major success on 18 October at INTEX Osaka, Halls 3 – 5.

1 Oct 2017

12th edition of Beautyworld Japan West starts today

Beautyworld Japan West, the key trade fair for Western Japan’s beauty industry, opens its doors today from 16 October, and will be held until 18 October 2017, at INTEX Osaka.

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Beautyworld Japan Osaka press releases