12th edition of Beautyworld Japan West starts today

The show expands to three halls and extends opening hours

Following Beautyworld Japan, held in Tokyo this year, the fair shows significant expansion by adding one more hall, now with three halls in total (additional exhibition area of 5,119 sqm gross), in response to the requests from many exhibitors to expand their spaces. The show has also extended its opening hours by one hour until 18:00 on the first and second day to offer exhibitors and visitors more time for negotiation. The 12^th edition of the fair welcomes 262 exhibitors, including overseas exhibitors from Canada, Germany and Korea[1], showcasing a wide range of products, services, techniques and information related to the fields of cosmetics, aesthetics, nail and beauty equipment for salons, hotels & leisure facilities, wholesalers and retailers throughout the three-day show.

In order for visitors to reach their target products and services more easily, the fair has restructured its zonings this year. In addition to the existing dedicated zones for cosmetics, beauty equipment, eyelashes and nails, two new zones for business support and diet & health have been implemented. Also, the former retail business area has been integrated into the ‘Retail Zone’. Along with these seven zones, the ‘NEXT’ special exhibition area will once again appear due to its high popularity. Exhibitors in this area will showcase their new products and brands to the beauty market in Western Japan for exposure to over 20,000 expected visitors, while visitors also get a chance to find brand new items.

Beautyworld Japan West is also a hub for techniques, knowledge and information in the beauty business in Western Japan. The popular Main Stage Seminars are held every day during the fair, where industry experts will share their knowledge and techniques. Seven programmes for aesthetic salons, five programmes for hair dressing salons, and four programmes for nail salons have been planned throughout the three days this year. The sessions cover a broad range of topics from demonstrations of the latest techniques for professionals to management know-how for salon owners. The show also hosts the premium seminar for aesthetic salon owners for a selected number of attendees, as well as the informative exhibitor presentations and the association seminars by Japan Aesthetic Examination Centre and Japan Aesthetic Organisation.

Additionally, four seminars specialised in nail salon management will be newly held this year in collaboration with Nail University, which is a community for nail salons and manicurists dedicated to the development of the nail industry.

For details on Beautyworld Japan West and its related fairs, please visit the official website at: www.beautyworldjapan.com.

Other beauty related shows by Messe Frankfurt include:

• Beautyworld Japan Fukuoka
  5 – 6 February 2018, Fukuoka Kokusai Centre, Japan
• Beautyworld Middle East
  8 – 10 May 2018, Dubai International Convention and Exhibition Centre, UAE
• Beautyworld Japan
  14 – 16 May 2018, Tokyo Big Sight, Japan

Background information on Messe Frankfurt
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