Largest ever edition of Beautyworld Japan opens with newly implemented ‘Hair Zone’ Skip
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Largest ever edition of Beautyworld Japan opens with newly implemented ‘Hair Zone’

15 Oct 2018

Beautyworld Japan West, the key trade fair for Western Japan’s beauty industry, opens its doors on 15 October, and will be held until 17 October 2018, at INTEX Osaka Halls 3 – 5. In response to the many requests from exhibitors, the 2018 edition again grew by 10% in exhibition area. With 18,201 sqm gross, it is the largest show in the fair’s history.

The 13th edition of the fair welcomes a record-breaking number of 294 exhibitors, including 10 overseas exhibitors from Germany, Indonesia, Korea, the United Arab Emirates and more[1], showcasing a wide range of products, services, techniques and information related to the fields of cosmetics, aesthetics, nail and beauty equipment for salons, hotels and leisure facilities, wholesalers and retailers throughout the three-day show.

[1] 2017: 262 exhibitors from 4 countries and regions

Beautyworld Japan West in 2017: crowded with over 20,000 visitors from the western Japan beauty sector.

In order for visitors to reach their target products and services more easily, the fair is divided into eight zones. In addition to the current ‘Cosmetic zone’, ‘Eyelash zone’, ‘Business support zone’, ‘Retail zone’, ‘Beauty equipment zone’, ‘Nail zone’ and ‘Diet & health zone’, the newly implemented ‘Hair zone’ will have hair products, techniques and services presented for hair salons and barber shops. What’s more, the special exhibition area ‘NEXT’ once again provides exhibitors with the opportunity to showcase their new products and brands to over 20,000 visitors from the western Japan beauty market, while visitors also get a chance to find brand new items.

Responding the increasing number of overseas visitors, especially from Asia, the show has a new information corner where participants are provided with interpreter services (English, Chinese and Japanese) and business matching services.

Beautyworld Japan West is also a hub for techniques, knowledge and information in the beauty business in Western Japan. The popular Main Stage Seminars are held every day during the fair, where industry experts will share their knowledge and techniques. Nine programmes for aesthetic salons, four programmes for hair dressing salons, and four programmes for nail salons have been planned throughout the three days this year. The sessions cover a broad range of topics from demonstrations of the latest techniques for professionals to management know-how for salon owners. The show also hosts a premium seminar for aesthetic salon owners for a selected number of attendees, as well as the informative exhibitor presentations and the association seminars by the Japan Aesthetic Examination Centre and the Japan Aesthetic Organisation.

Additionally, three seminars specialising in nail salon management will be held in collaboration with ‘Nail University‘, which is a community for nail salons and manicurists dedicated to the development of the nail industry.

For details on Beautyworld Japan West and its related fairs, please visit

Other beauty-related shows by Messe Frankfurt include:

  • Beautyworld Saudi Arabia
    14 – 16 October 2018, Jeddah Center for Forums and Events, Saudi Arabia
  • Beautyworld Japan Fukuoka
    4 – 5 February 2019, Fukuoka Kokusai Centre, Japan
  • Beautyworld Middle East
    15 – 17 April 2019, Dubai International Convention and Exhibition Centre, UAE
  • Beautyworld Japan
    13 – 15 May 2019, Tokyo Big Sight, Japan

Press information and photographic material:

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