A record-breaking 570 exhibitors set to celebrate the 20th anniversary of Beautyworld Japan Osaka Skip
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A record-breaking 570 exhibitors set to celebrate the 20th anniversary of Beautyworld Japan Osaka

10 Sep 2025

The must-see trade fair for Western Japan’s beauty industry will take place for three days starting from 20 October 2025 at INTEX Osaka Halls 1 – 5 and 6B. Beautyworld Japan Osaka adds three new zones, including the Clinic Care and Fitness + Beauty, which were well-received during the Tokyo edition. Moreover, it will also hold the Osaka Nail Forum concurrently for the first time. Since the first edition in 2006, the fair has continued to strengthen its position as a key business platform in the region. This year, it is expected to host around 570 exhibitors including 60 overseas exhibitors, namely from countries and regions like China, Hong Kong, Italy, Korea, Lithuania, Morocco, Taiwan, Thailand and the US. In terms of pavilions, Morocco will make its debut alongside China and Korea to showcase cultural and historical products and technologies to the industry.

BWO2024_shodan_demo_337
Beautyworld Japan Osaka 2024. Source: Messe Frankfurt Japan

For the landmark 20th edition, Beautyworld Japan Osaka unveils its big plans for 2025. The fair launches three new zones: Clinic Care, Fitness + Beauty and Osaka Nail Forum. Clinic Care specialises in the field of aesthetic medicine including cosmetics, supplements and services for cosmetic clinics. Only medical personnel are invited to this zone. In this context, the Women’s Aesthetic Medical Association (WAM) will host its inaugural event for doctors, nurses, medical professionals and clinic owners on 21 October. Under the theme of ‘beauty and health,’ renowned doctors will give presentations and join panel discussions on the latest trends and findings in their fields of expertise. This event is also exclusive to medical personnel.

Meanwhile, Fitness + Beauty features an extensive selection of fitness, healthcare and mindfulness products to expand distribution channels to high-end salons and businesses that prioritise beauty and wellness. In total, the show will feature 12 zones. Others include Beauty Equipment, Business Support, Cosmetics, Eyelash, Fem more, Hair, Osaka Nail Forum, Tasty, Wellness & Beauty, as well as a special exhibition area called NEXT for companies exhibiting for the first time. Around 35 companies aiming to enter the beauty industry in the Kansai region will display their products and services to regional professionals and buyers.

Over the three days, a total of 42 fringe events will take place across five venues: the Association Seminar; the Esthetic Stage; the Hair & Nail Stage; the newly created Clinic Care Specialist Seminar Area; and the Fitness + Beauty Workshop Area. Leading experts from each sector will showcase creativity, inspiration and business insights through a wide range of seminars, demonstrations and workshops that delve into various topics within the beauty industry. Attendees can explore innovative techniques and salon management strategies to further flourish their business. On Day 2, all four seminars at the Esthetic Stage – featuring renowned presenters – will include English subtitles on LED screens to make the content accessible for overseas buyers.

Other beauty related shows by Messe Frankfurt include:
・Beautyworld Middle East
    27 – 29 October 2025, Dubai World Trade Centre, UAE
Beautyworld Central Asia licensed to LLC BMC-LLP
    20 – 22 November 2025, Central Asian Expo, Tashkent, Uzbekistan
・Beautyworld Japan Fukuoka
    16 – 18 February 2026, Marine Messe Fukuoka, Japan
・Beautyworld Taipei
    20 – 23 March 2026, Taipei World Trade Centre, Taiwan
・Beautyworld Japan Nagoya
 23 – 25 March 2026, Port Messe Nagoya, Japan
・ Beautyworld Saudi Arabia licensed to 1st Arabia Tradeshows & Conferences
    18 – 20 May 2026, Riyadh International Convention & Exhibition Centre, Saudi Arabia
・ Beautyworld Japan Tokyo
   18 – 20 May 2026, Tokyo Big Sight, Japan
・ Notes Shanghai
   16 – 19 October 2025, West Bund International Convention and Exhibition Center, Shanghai

Press information and photographic material:
https://beautyworld-japan-osaka.jp.messefrankfurt.com/osaka/en/press/photos.html

Links to websites:
https://beautyworld-japan-osaka.jp.messefrankfurt.com/osaka/en.html

Background information on Messe Frankfurt:
www.messefrankfurt.com/background-information

Background information on Conzoom Circle
conzoom-circle.messefrankfurt.com/information