Beautyworld Japan is the best business platform for more and more beauty industry participants seeking new partners, to expand their businesses, and to stay up-to-date with the latest trends and techniques in Japan. The fair showcases the latest information, products and services related to aesthetics, cosmetics, hair, nail, eyelash, female care, skincare and beauty equipment for salons to the trade audience. The exhibition serves as a key platform for exploring new products and services and for building relationships in the beauty industry.
<About Beautyworld Japan>
Beautyworld Japan started in 1998 in Tokyo. Since then, the fair expanded its size and increased the number of locations. In 2006 the fair was expanded to Osaka, in 2014 started in Fukuoka and the Nagoya edition was added in 2023.
In 2024, a key feature of the all four trade fairs was that 90% of the visitors were from Japan. About 70% of total visitors were aesthetic, nail, and eyelash salon owners as well as technicians. 8,000+ professional buyers were looking for overseas products. The fair provides numerous opportunities to expand businesses with not only Japanese exhibitors and visitors, but also from Asia and alike.
<Benefits for Visiting Beautyworld Japan Osaka>
Beautyworld Japan Osaka takes place in the vibrant city of Osaka – the commercial heart of Western Japan and the second-largest metropolitan area in the country. Known for its dynamic culture, accessibility, and concentration of major retailers and salons, Osaka serves as a key gateway to the Kansai region and beyond.
The fair attracts not only buyers and distributors but also many salon owners and beauty professionals from across Japan. Whether you're a professional, retailer, or beauty specialist, you'll find inspiration, ideas, and solutions to make your business thrive.
[Numbers of the Osaka Edition]
| Visitors | Exhibitors | |
|---|---|---|
| 2023 | 33,946 | 522 (Product Segments 10) |
| 2024 | 36,484 | 517 (Product Segments 10) |
| 2025 | 38,500+ | Around 550 (Product Segments 12) |
*2025 numbers are expected.
<About the Japan’s Beauty Market>
According to a survey of the Japanese cosmetics market for fiscal year 2024, consumer demand is expected to continue to grow, and surpass its pre-pandemic size. The world’s third largest cosmetics market[1] is expected to grow to JPY 2.6 trillion[2] (USD 17.3 billion), with the natural and organic segment growing faster than the average[3]. The haircare segment will grow to JPY 533 billion[4] (USD 3.6 billion), while the female care and fem tech segment is predicted to rise by 6.3%[5].
Source:
[1] Cosmetics - Worldwide, November 2024, Statista Market Insights, https://www.statista.com/outlook/cmo/beauty-personal-care/cosmetics/worldwide#global-comparison
[2] Cosmetics Market in Japan: Key Research Findings 2024, October 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3627
[3] Natural & Organic Cosmetics Market in Japan: Key Research Findings 2024, November 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3665
[4] Haircare Market in Japan: Key Research Findings 2024, November 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3681
[5] Feminine Care and Femtech Market (Consumer Goods & Services) in Japan: Key Research Findings 2024, November 2024, Yano Research Institute Ltd, https://www.yanoresearch.com/en/press-release/show/press_id/3666
<Practical Tips for Your Visit>
Do you have your "Visitor Badge" at hand?
All visitors must register for entering any Beautyworld Japan trade fairs. Please complete the online visitor registration and print out your visitor badge prior to your visit. With your badge printed out in advance, you can enter the venue smoothly by simply scanning it at the venue entrance.
To get your visitor badge, you have two options.
1) Print out your badge beforehand.
2) Have your badge issued on site.
In the case of 2, it may take some time to enter the venue. We encourage you to print out your badge prior to your visit and be sure to come with plenty of time to spare.
